“Jio in Telecom & Xiaomi In Smartphones Are India’s Top Brands” Says Fresh Reports

    On two separate surveys, Jio, the Indian telecom giant is said to be gaining the top spot in the Indian telecom market. And Xiaomi, a Chinese smartphone maker is on the top of the market share in the country.

    “Jio in Telecom & Xiaomi In Smartphones Are India’s Top Brands,” Says Fresh Reports

    Jio & Xiaomi
    Jio & Xiaomi

    From the latest reports of Reliance industries, its telecom subsidiary Jio has grown big to attain the first spot with a maxim user base in the country. With over 331million, Jio stands atop, followed by Vodafone Jio and Airtel having the subscribers count of 320million.

    Introducing Jio Saarthi, the jio’s digital assistant is one of the latest developments from the company. This feature is embedded into My Jio App and helps process the recharges quickly and locate payments.

    This assistant, which currently supports Hindi and English is said to support other regional languages soon.

    Xiaomi leads the Indian smartphone market.

    Recent reports from Counterpoint Research shows the Chinese vendor Xiaomi standing atop of the market share table with 28%, followed by Samsung, Vivo, Oppo, etc.

    More than 60% is now of Chinese OEMs!

    While Xiaomi alone has 28% market share, other Chinese players held by BBK group,  like Vivo, Oppo, Realme, etc are now controlling a stake of 30% in the market. This combines to make these Chinese players a good chunk of 60% of the Indian smartphone market.

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    And guess what? Samsung lost in the premium segment too. For India, as expected, OnePlus stands as the best premium phone. Followed by Samsung and others.

    Tarun Pathak, Assistant Director of Counterpoint Research talked about the recent strategy everyone’s playing, which is, “Brands which focused on offline channels expanded to online channels with online-exclusive series. Similarly, brands which entered the market with online-exclusive series are now expanding their reach towards offline channel by forming partnerships with key offline retailers.

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