Building and improving their websites costs lawyers and law firms a lot of money. But too many lawyers believe the common myth that getting new clients will be easy once their website is up and running. Launching a website isn’t the only way to get more business development opportunities and leads, as there are several lawyer websites on the internet. If you build it, most likely, no one will come.
But don’t fret! Here are 5 easy steps to help get people to visit your website and turn it into a lead-generating machine.
1. Make your legal website more visible
Before people can even consider hiring your law firm, they must find your website. Most lawyers set aside a certain amount of money to update their website, but if no one visits your site, it won’t bring in any new clients for your practice.
Search Engine Optimization (SEO) is the best way to get more people to visit your business’s website. This means setting up your web pages in a certain way so that they show up higher in search results and your keywords rank higher in search engines. Use keywords relevant to the people you want to reach to show up in search results.
2. Make it easy for people to reach you
Since potential clients will look at many lawyer websites to find the right one, yours needs to stand out. Make it easy for people to contact your business with clear and up-to-date information on the site. You have to recommend setting up landing pages, chatbots and contact notifications through CRM tools to ensure you don’t miss any inquiries.
3. Show that you can be trusted
Trust is a factor that makes a lot of clients take risks when making decisions. Even though your website says that your firm has the legal knowledge they are looking for, you will still need to show potential clients that you are the best and most trust-worthy source they have.
4. Give your clients something of value
How do you turn people who visit your website into leads? Giving them enough to keep them coming back to your site.
When you offer educational and informative content focused on your clients, you may be able to answer at least some of their questions before they even talk to you. Since you have already given them something of value, they will think of you as an experienced lawyer and be more likely to contact you directly.
5. Give away a “lead magnet” on your legal website marketing
Ebooks, whitepapers, checklists, reports, and other similar digital products can be used as lead magnets because they help your potential clients solve a problem. To get the most out of your lead magnets, you should “gate” them. This means a prospect can’t get to the content until they give you their information.
When you offer lead magnets that are useful and timely, most visitors are happy to give you their email addresses in exchange for a download. Once they give you this information, you’ll be able to stay in touch with your potential clients and start the process of nurturing leads.
If you follow these 5 steps, your law firm’s website will be well on becoming a lead-generating machine. The best out of these steps is the lawyer seo which will directly make your website come in higher rankings of google searches. Once you make your company more visible, build trust, offer lead magnets, and make it easy for clients to get in touch with you, the number of qualified leads should increase.