Facebook has been surrounded by a lot of controversies lately. The Cambridge Analytica scandal turned out to be a great shock for the Facebook users all over the world. Cambridge Analytica, a political consulting firm that worked with Donald Trump’s campaign during the 2016 election, used the information of millions of Facebook users. It was done to build psychological profiles of voters in America.
Mark Zuckerberg, Facebook’s CEO, has published out ads in various newspapers in the U.S. and the U.K. on Sunday. This advertisement consists of an apology for the mishandling of the personal data of over 50 million users.
Facebook has lost over $55 billion in market value in just a few days and it has been receiving serious backlash from the government and citizens of both the countries.
Mark Zuckerberg, in his apology, writes “We have a responsibility to protect your information. If we can’t, we don’t deserve it.” He attempted to assure users that Facebook will leave no stone unturned to protect their private information. “You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014. This was a breach of trust, and I am sorry we didn’t do more at the time. We are now taking steps to make sure this doesn’t happen again.” He adds.
He further writes that “We’ve already stopped apps like this from getting so much information. Now we’re limiting the data apps get when you sign in using Facebook. We’re also investigating every single app that had access to large amounts of data before we fixed this. We expect there are others. And when we find them and tell everyone affected.”
He concluded the apology with a promise to do better in future.