Customers are the most valuable resource for any business. To grow and thrive, businesses must ensure these customers enjoy every part of their shopping experience, from searching and discovering your website to making a purchase.
One way to ensure your customers have a positive experience with your business is to focus on the user experience. This process is about balancing usability with aesthetics, creating an engaging and functional product that your customers love.
What is UX?
User experience (UX) describes a user’s satisfaction with a product or service. UX design is an interdisciplinary field incorporating elements from various areas, including graphic design, industrial design, and human-computer interaction.
UX designers are responsible for designing the interface between products and users, usually a website. UX design aims to create a streamlined and intuitive interface that customers enjoy using.
A site may be attractive to look at, but if it’s inaccessible or has low usability, the user experience will be poor. To build a positive user experience, your website should be:
- Useful
- Usable
- Desirable
- Valuable
- Accessible
- Findable
- Credible
Focusing on these seven elements will have enormous benefits for your business. Let’s discuss a few of them now.
UX key benefits
- Improves customer loyalty
Customer loyalty describes a customer’s willingness to continue to buy from a certain company despite the availability of other options. Most customers will remain loyal if they feel they’re getting more value from your website than elsewhere.
The user experience is one of the most important factors influencing customer loyalty. The more satisfied customers are when using your website, the more likely they are to choose your products and services over other options—and recommend your store to new buyers.
2. Boosts customer retention
Customer retention is an essential component of any customer’s success. High retention rates can reduce your marketing costs, increase your customer base, and boost profitability.
The first step to improving customer retention is identifying why some customers leave—a key factor in user experience design. Once you’ve identified the reason, you can make informed changes to keep buyers coming back for more. Â
3. Increases revenue
To increase revenue through UX design, companies can create a customer journey map that identifies how shoppers interact with your product or service. You can also research your customer base’s expectations and perceptions about your business.
Using this data, you can make intelligent improvements to your website to suit your customers’ needs and desires. Your research can also help you create smart marketing campaigns that attract more buyers.
4. Lowers support costs
When customers know how to use your website and find what they’re looking for, they’re unlikely to reach out to support for help.
Your customer service team will have more time to focus on critical issues, leading to higher productivity and lower support costs.
Keep your customers satisfied
Creating a positive user experience is the best way to ensure your customers enjoy browsing your website and follow through the entire purchase pipeline. Their streamlined shopping experience will leave a lasting impression in their minds, creating loyal customers that keep coming back for more.
