Apple; the biggest tech innovator cum tech manufacturer was facing a bullish growth in India due to its false on customer service!
These days; Apple used to sell its products via third party offline sellers and online E-commerce platforms like Flipkart and Amazon in India.
Now; finally after a lot of years, Apple is set to open its first branded retail store in India in 2021. At an annual shareholder meeting the investors for Apple at Apple Park in Cupertino, California on Wednesday, Cook confirmed that the company will open its first offline retail outlet in the world’s second-biggest smartphone market next year.
Tim Cook said; “I don’t want somebody else to run the brand for us”, he was quoted as saying. “We wouldn’t be a very good partner in retail. We like to do things our way”
A few reports say; recently, Apple has leased a location in Mumbai for its upcoming brand has not yet to reveal the actual location for its store.
In Addition, it is also said that we may see to see Apple’s online store to start functioning in the third quarter (July to August) this year.
Apple Welcomes the new government decision which was about to ease the 30 percent local sourcing norm in single-brand retail (SBRT).
For this, Apple said: “We appreciate the support and hard work by Prime Minister Narendra Modi and his team to make this possible and we look forward to one day welcoming customers to India’s first Apple retail store”
According to Navkendar Singh who is Research Director for IDC India stated that; Apple is known for its retail store experience.
“Looking at the importance of the offline stores in a country like India, where consumers love to touch, feel and experience the products, the stores are a very important touch-point for any consumer company”
The plan made for opening an owned store for Apple will surely help the company for giving a controlled experience.
Few Reports say that Apple has reached a record for 75.6% market share in the fourth quarter of 2019 in India just with the help of the stunning performance of its new iPhone 11 and also because of the huge price drop on previous-generation models from Apple i.e. Apple XR.
According to the International Data Corporation (IDC), in the premium ($500 or Rs 36,000 and above) segment, Apple reached a record 75.6 percent market share.
Reports also say that Apple registered double-digit growth in India for its iPhones between the months of October-December.
Apple has also made good growth in wearables in India. iPad from 2018 also helped Apple to make a strong growth in India in 2019.
If Apple gives a bit potential for manufacturing high-end iPhones locally in India along with the first-ever flagship retail store; this would give a high edge boost for Apple in the price-sensitive smartphone market in 2020.