Before Jio’s entrance into the market, then market rulers Bharati Airtel, Vodafone, and Idea had smooth regular revenues with huge tariffs on consumers, which turned out unimaginable only after Jio’s inception.

India’s competitive network operators, Bharati Airtel and recently merged Vodafone Idea has taken an astonishing decision which might cut down around 250million consumer base ruthlessly.

Airtel and Vodafone Idea to Cut Off 200m+ Connections

Airtel and Vodafone Idea to Cut Off 200m+ Connections

Anyone recharging plans of ₹35 and minimum shall be cut off from their service list soon.

The main deal is, these network operators care about something called ARPU (Average Realisation/Revenue Per User).

Which is, total income/total subscribers. Simply, the average revenue coming from a single user. From recent report revelation, Jio has recorded the highest of ₹131 ARPU, followed by Airtel ₹101 and then Vodafone Idea of ₹88 ARPU, which is because of Jio’s extensive priority its choicest alternatives.

Another big reason the operators decide to do this is to make users completely move to 4G, by eradicating 2G.

As said, those ₹35 plan and below topups are of 2G plans.

According to a report by The Financial Express, Gopal Vittal, CEO of Bharati Airtel has said that “We have about 330 million customers in wireless, but if you look at the pattern of consumption across the base you will find that there is a very large number of customers, some of whom we acquired from Telenor and some that we have ourselves, about 100 million customers with very low levels of ARPU. So, these ARPUs are sort of low double-digit.

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As most of the users are using smartphones with dual slots, one is mostly dedicated to Jio and the rest is a choice given to their permanent numbers of Airtel/Vodafone/Idea, keeping them alive with minimal timely recharges but contributing much to Jio.

So, if want to your numbers to be alive, either comply by recharging high end plans or switch to a network which you use the most.


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